Meet the Founders
The Minds Behind Stay On Edge
At Stay On Edge Private Limited, we are driven by a shared vision — to redefine women’s fashion with bold, expressive, and premium embroidery denim.
Our founding team blends creativity, execution, branding, and strategy to build a powerful and scalable fashion brand.
Adil Jamal
Co-Founder & CEO
Adil Jamal leads the vision and direction of Stay On Edge. He focuses on building a strong brand identity and positioning the company as a premium women’s fashion label.
Key Focus Areas:
- Brand Vision & Strategy
- Business Growth
- Strategic Partnerships
Siddharth
Co-Founder & CDO (Chief Design Officer)
Siddharth shapes the creative identity of Stay On Edge. His designs bring bold, modern, and expressive fashion to life.
Key Focus Areas:
- Product Design
- Trend Analysis
- Creative Direction
Pranjal Singh
Co-Founder & CMO
Pranjal Singh leads the brand’s marketing and storytelling. He ensures Stay On Edge builds a strong digital presence and connects with its audience.
Key Focus Areas:
- Marketing Strategy
- Social Media & Campaigns
- Brand Communication
Jahanvi Gaur
Co-Founder & DD (Design Director)
Jahanvi Gaur plays a key role in defining the brand’s design language alongside the creative team. She focuses on translating concepts into unique, trend-forward products.
Key Focus Areas:
- Design Development
- Collection Planning
- Aesthetic Direction
Our Vision
To become a globally recognized women’s denim brand known for bold embroidery, premium craftsmanship, and fearless expression.
Our Mission
To empower women through fashion that blends individuality, confidence, and edge.